Personal, affordable primary care and wellness services for the La Crosse area
Healthcare that has time for you — and prices you can see coming.
Viaro is a locally owned clinic in downtown La Crosse. We started it because healthcare nearby was too expensive, too rushed, and too hard to get into — so we built something simpler: real appointments with real providers, prices you can see before you book, and 30-60 minute appointments with your provider so you can finally be heard.
Same week
typical time to get an appointment — not months
$0
due at the door for most primary care, if you're a member — learn more →
Every price
published before you book — cash or membership
What actually makes Viaro different
Not a marketing checklist — here's specifically what's different about how Viaro works.
Direct primary care, not rushed care
Membership visits aren't billed per-minute, so providers aren't incentivized to rush you through in ten minutes. The Complete plan includes unlimited primary care visits — same provider, appointment after appointment.
Published prices, not surprise bills
Every visit and service has a price you can see before you book — cash, insurance, or membership. That's not the industry norm; most clinics can't tell you what you'll owe until the bill arrives.
Five kinds of care, two blocks apart
Primary care, behavioral health, physical therapy, a 24/7 gym, and health coaching — coordinated by providers who talk to each other, not five separate referrals scattered across town.
Locally owned, not a hospital system
Viaro is independent and based in downtown La Crosse. Decisions about your care — and your prices — are made here, not by a system headquartered somewhere else.
Everything you need, all in one place downtown.
From primary care and behavioral health to physical therapy, fitness, and health education, Viaro offers connected services to support your overall well-being.
Primary care
Family medicine for every age, women's health, on-the-spot testing, immunizations, and more. Same-week appointments, unhurried visits.
Behavioral health
Individual and family therapy, depression & anxiety screening, ADHD assessment, EMDR — in person or virtual, no referral needed.
Therapeutics
PT, chiropractic, massage, and acupuncture — no referral needed for PT.
Fitness
A 9,000+ sq ft gym across from the clinic, open around the clock, with group classes and personal training.
Health education
Nutrition coaching, wellness classes, and guidance to help you actually use everything above.
Viaro for everyone
Affordable plans for anyone and any La Crosse-area business make healthcare costs predictable.
About Viaro
Healthcare that has time for you — and prices you can see coming.
We believe better healthcare starts with stronger relationships, preventive care, and services that work together. Our goal is to make quality healthcare easier to access and understand, helping individuals, families, and local businesses build healthier futures.
Real people, real proof
Not stock photos — actual patients, employers, and local businesses who made the switch.
INDIVIDUAL PATIENT
"It's incredible to have a medical provider actually listen ... my concerns are never brushed off but, rather, they are validated."
EMPLOYER-SPONSORED TEAM
"If you walk into these doors, it does not cost you anything."
SMALL BUSINESS OWNER
"There are no surprises, and their team is consistently professional, friendly, and genuinely invested in helping people improve their health and wellbeing."
Come see the difference for yourself.
No rushed visits, no surprise bills — just healthcare that works the way it should.
Our locations
Close and convenient in downtown La Crosse
230 Pine St., La Crosse, WI 54601 • (608) 668-2103
-
ViaroCare Primary Clinic
Monday, Tuesday & Thursday 8 a.m.-5 p.m.
Wednesday 9 a.m.-6 p.m.
Friday 7 a.m.-12 p.m. - Acupuncture (ViaroTherapeutics)
Monday, Thursday & Friday - Chiropractic Care (ViaroTherapeutics)
Monday, Wednesday & Friday
232 3rd St. N., La Crosse, WI 54601 (Bell Square)
- Suite 202 — ViaroHealth Headquarters
(608) 668-2111 - Suite 203 — Massage
(608) 668-2103
Hours vary by service
303 State St., La Crosse, WI 54601 (Bell Square)
- ViaroFit Wellness Center
24-hour member access - Physical Therapy (ViaroTherapeutics)