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ViaroFit fitness & wellness center

Personalized fitness helps you stay healthy, active and strong

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Reach your goals with Viaro’s fitness center, classes and support

Our welcoming fitness center makes exercise fulfilling and enjoyable.

Exercise is key to maintaining your strength, flexibility, coordination and overall wellness. At ViaroFit, you’ll exercise in a beautiful, state-of-the-art, 9,000+ square-foot center, following a program created by a personal trainer to fit your lifestyle, demands and goals. Your exercise stays engaging, fun and rewarding, and you’ll meet more of your fitness goals.

Everyone is welcome at ViaroFit.

  • Whatever your budget, you’ll have access to excellent equipment and training. Choose an affordable individual membership or pay a low, per-session cash fee.
  • You’ll always be able to fit workouts into your schedule — we’re open 24/7
  • You’ll get expert answers and guidance from our experienced staff
  • Wheelchair accessibility, specialized equipment and skilled trainers ensure people of all abilities can support their best health through exercise

Fitness focused on YOU — your needs, health, comfort and progress

Viaro’s services and amenities make your fitness choice easy.

Personal training

Our dedicated, certified personal trainers work with you to customize your fitness program, guide/coach you on your fitness journey, maximize your potential and help you reach your fitness goals. Viaro offers affordable individual and small group training.

Instructor-led group classes

20+ classes offered every week! Fun, effective classes led by certified instructors accommodate all fitness levels and include:

  • Functional training
  • Bands and bells
  • Bodyweight endurance
  • Circuit conditioning
  • Cycling
  • Yoga
  • Pilates
  • And more

State-of-the-art equipment

Free weights, a full circuit, plated equipment, a functional studio and a large variety of equipment to support cardio health.

Integrated care*

With ViaroHealth, additional options such as primary care, therapeutics and behavioral health are just steps away for complete wellness.

*Services listed not included as part of the fitness plan.

Welcoming atmosphere

Spacious and beautiful locker rooms keep you comfortable and your gear secure while you exercise. Shower amenities including towel service help relax and refresh you after every workout.

Your best-ever fitness journey begins at Viaro

Our fitness experts are here to help you get moving, fit and healthy
Join ViaroFit today
Contact our fitness team
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Low, no-surprise prices

Viaro’s fitness and wellness center is genuinely affordable. You can choose a 12-month or 3-month membership, or a pay a low day-pass fee. 

Fitness experts here to help

Get fit and strong with guidance from ViaroFit personal trainers and nutrition coaches.
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Colby Bruton

Viaro Fitness Manager

• BS Kinesiology, University of North Carolina, Greensboro, NC
• American College of Sports Medicine (ACSM)  certified personal trainer
• United States of America Weightlifting (USAW) Coach Certified
• Functional Movement Screening Certified
• CPR and Basic Live Support Instructor

Specializing in:
• Group exercise
• Health and wellness
• Nutrition

Ashley Wenger

Ashley Wenger

Certified Personal Trainer – International Sports Science Association

• BS: Business, University of Wisconsin–La Crosse
• International Sports Science Association, Continuing Education
• U.S. Center for SafeSport

Specializing in:
• Group Fitness
• Corrective Exercise

"The gym is my favorite place to be! I firmly believe that fitness has a major impact on not only your physical, but mental well-being. I’ve learned many life lessons throughout my time in the gym and hope to share them with you to make a positive, lasting impact on your life. The gym can look intimidating, but it doesn’t have to be – fitness is for everyone, and I hope to share my passion, knowledge, and enthusiasm with you on your wellness journey!"

Connect with a trainer.
Katie Gerovac

Katie Gerovac

Certified Personal Trainer – National Academy of Sports Medicine  

• BS Exercise & Sport Science, Minor in Nutrition, University of Wisconsin - La crosse

Specializing in:
• Strength Training
• Training for Beginners
• Functional Training
• Weight Management and Body Composition
• Building Confidence in the Gym
• Endurance Training
• Athletic Performance Training

"I’m committed to spreading positivity and creating a motivating environment tailored to the unique needs of each client. My goal is to support my clients in building confidence and helping them feel like the best version of themselves. Not only am I passionate about helping clients achieve physical goals, but also about guiding them to make sustainable changes that turn fitness into a lifestyle while enjoying every stage of the journey."

Austin Mooren

Austin Mooren

Certified Fitness Trainer –  National Academy of Sports Medicine

• NASM Certified Personal Trainer
• NASM Certified Nutrition Coach
• Exercise Sport Science-Pre-Professional, University of Wisconsin – La Crosse (Class of 2027)

Specializing in:
• Sports Conditioning
• Nutrition
• Bodybuilding
• Lifestyle Fitness

"I’m always about helping people get better in any way I can. Fitness shouldn’t feel like a punishment, it should be something that challenges you to be a better version of yourself. My goal is to make training simple and effective. Whetheryou’re chasing strength, muscle, fat loss, or just want to feel better day to day, I’ll be there to guide you along your journey.

Athletic and fitness have always been something that is important to me throughout my entire life, and with my assistance, I’m hoping it can be something important to your everyday life as well."

Connect with a trainer.
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Our locations

Close and convenient in downtown La Crosse

ViaroFit Wellness Center
303 State St., La Crosse, Wisconsin 54601

Monday–Friday 6 a.m.–7 p.m.
Saturday & Sunday 8 a.m.–1 p.m.


ViaroCare Primary Clinic
ViaroTherapeutics
ViaroHealth Headquarters

Viaro integrated wellness services

Our providers can integrate these Viaro services with your fitness efforts to support ongoing, overall well-being.

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Primary care

Wondering ‘Where can I find primary care near me?’ Find it at Viaro.

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Behavioral health

Care for your mental health needs, so you can have better, healthier days.

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Therapeutics

Options for your whole-person care — physical therapy, chiropractic, massage and acupuncture.

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Fitness

Viaro’s fitness center helps you stay strong with personalized programs and classes.

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Health education

Expert guidance and information to help you through your health journey.

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Viaro for employers

Custom, affordable plans for any La Crosse-area business make healthcare costs predictable.