“V-R-O”—just like the letters of the alphabet.

Viaro is a health system that serves all individuals and businesses in the La Crosse, Wisconsin area. Viaro makes achieving, managing and paying for whole-person health and wellness easier and more affordable for everyone in the La Crosse area. Viaro integrates (combines) care, including:

• Primary care
• Behavioral health services
• Therapeutics services
• Fitness services
• Health education services 

Learn more about Viaro services.

Viaro is a unique health services company and primary care clinic that offers fully integrated care for businesses and individuals not provided elsewhere in our community. Viaro focuses on whole-life health and wellness, meeting our patients’ individual needs and includes aspects such as patient agency and health literacy, affordability, high-quality care, provider accessibility, behavioral health, therapeutic services, exercise and nutrition. Viaro is a catalyst for health. Learn more about Viaro’s purpose.

Everyone from infant to elder. Viaro is primary care and family medicine. Viaro is open to the public for all of its services, and also offers membership packages and insurance alternatives for individuals and for businesses of all sizes.

Our locations are close and convenient in downtown La Crosse.

 

Viaro translates directly from Latin to “I am traveling.” We travel the road together toward vitality, toward life or the road toward wellness.

Cost transparency simply means we make it easy for you to find and know our prices. When it comes to costs at Viaro, you’ll always be in the know.

Cost transparency adds peace of mind to every visit. As a Viaro patient, you can always know — before you go — how much our services cost. Our prices are available and affordable, so you can get medical attention when you need it and pay less out of pocket. Our low-cost clinic saves you money and ensures pricing and billing with no surprises.

Viaro offers primary care and family medicine in a fully integrated service model that includes behavioral health, physical therapy, nutrition, fitness and health coaching, chiropractic care, massage therapy, acupuncture, personal training in a fully staffed fitness facility, comprehensive health and wellness education. All these services are designed to work in tandem to help you meet your health goals.

At Viaro, clinical and educational experts focus on prevention and whole-person health and wellness. This unique care model:

• Empowers patients to take control of their health and well-being — on their terms — through lasting, genuine relationships with their providers
• Provides patients with improved local access to excellent, more affordable and highly personalized care

Stop into the clinic at 230 Pine Street in downtown La Crosse any time during posted hours and the team will get you all the information you need about Viaro. If you have an episodic need such as a urinary tract infection, sinus infection or a sick child, you may access care by walking in (first come, first served). Or, call 608-668-2111 to make an appointment. We accept new patients of any age.

Viaro has established relationships with other area healthcare institutions that provide emergency or specialty care. Viaro always has an RN present on site to assess the level of care needed (triage). If a referral is needed for non-urgent specialty care, Viaro will initiate and track the referral to make sure your needs are addressed.

Viaro offers traditional and direct primary care to help you and your family members live your best lives. Care types include:

• Well visits and physicals
• Pediatric and adolescent care
• Women’s care
• Immunizations
• Acute illness or injury treatment
• X-rays
• Lab and pathology services
• Physical therapy
• Chronic condition management
• Weight loss assistance
• And more

DPC is a healthcare model that supports a direct relationship between you and your primary care provider. Accessible and personalized health care services are provided with a membership option that eliminates the involvement of insurance companies or third-party payers. 

With DPC, you pay a low monthly or annual membership fee. This fee covers a comprehensive range of primary care services, including your routine check-ups, preventive care, acute illness management and many basic laboratory tests. The specific services covered vary depending on the agreement.

The predictable membership fee and published costs provide you with a clear understanding of your costs. This structure eliminates the need for copayments, deductibles or claim submissions, simplifying the financial aspects of healthcare and reducing much of the burden.

DPC agreements are not health insurance plans. While they cover many primary care services, it does not cover hospitalizations, surgeries or specialist care. You may still need separate major medical health insurance to cover those aspects of your healthcare needs.

No, you do not need a Viaro membership. You can choose to simply pay low, per-service fees.

No, but we are in network with many major health plans, including:

• Aetna
• Allegiance
• Anthem
• BlueCross BlueShield Federal Employee Program
• CHAMPVA
• First Health Network
• Forward Health
• HealthPartners
• Humana/Humana Choice
• Medica
• Multiplan
• Preferred One
• Railroad Medicare
• Surest (Bind)
• The Alliance
• Tricare East
• Tricare For Life
• Trilogy Health Networks
• Ucare Minnesota
• UMR
• United Healthcare
• VACCN Behavioral Health
• VACCN Primary Care
• Wisconsin Medicaid
• Wisconsin Medicare
• WPS Health Plan

Viaro Direct Primary Care Agreement is not health insurance. In isolation it does NOT meet the insurance requirements of the Affordable Care Act.

Viaro offers personalized behavioral health services including:

• Depression screenings
• Health-risk assessments
• Individual talk therapy sessions (virtual or in-person)
• Family psychotherapy sessions
• Other services based on individual needs

No, you do not need a Viaro membership. You can choose to simply pay a low, per-service fee.

No, but we are in network with many major health plans, including:

• Aetna
• Allegiance
• Anthem
• BlueCross BlueShield Federal Employee Program
• CHAMPVA
• First Health Network
• Forward Health
• HealthPartners
• Humana/Humana Choice
• Medica
• Multiplan
• Preferred One
• Railroad Medicare
• Surest (Bind)
• The Alliance
• Tricare East
• Tricare For Life
• Trilogy Health Networks
• Ucare Minnesota
• UMR
• United Healthcare
• VACCN Behavioral Health
• VACCN Primary Care
• Wisconsin Medicaid
• Wisconsin Medicare
• WPS Health Plan

The ViaroFit fitness & wellness center makes exercise fulfilling and FUN with:

• A beautiful, state-of-the-art facility with modern equipment
• Individualized fitness programs created and led by personal trainers
• Extended hours
• Answers and guidance always available
• Accessibility for people of all abilities
• Fitness classes
• Welcoming amenities

General access to the fitness center requires a membership. Non-members may purchase a day pass or pay for a single class as desired.

Therapeutics are alternative therapies that offer treatment to improve function, prevent disease, fight disease and alleviate pain.

ViaroTherapeutics include massage, physical therapy, chiropractic care and acupuncture.

No, you do not need a Viaro membership. You can choose to simply pay low, per-session/per-service fees.

Physical therapy at Viaro helps keep you moving and enjoying life, with:

• Expert guidance and care from skilled physical therapists
• Personalized on- exercise and activity plans
• Specialized equipment
• Recommended exercises to continue at home/independently

 

No, you do not need a Viaro membership. You can choose to simply pay a low, per-session fee.

• Intended to rebalance the flow of energy believed to flow through your body
• Today, acupuncture is most commonly used to treat pain
• Also used to manage stress and support overall wellness
• A skilled, trained practitioner inserts very thin needles into your skin at strategic points on your body
• A key component of traditional Chinese medicine

Your primary care provider may recommend acupuncture for you. If it is right for you, your acupuncturist will customize treatment based your symptoms, behaviors, lifestyle and body characteristics.

Viaro’s licensed acupuncturist provides personalized acupuncture based on your needs.

No, you do not need a Viaro membership. You can choose to simply pay a low, per-session fee.

Massage enhances and maintains whole-person health and well-being as part of your integrated, personalized care plan.

Viaro’s licensed massage therapists provide personalized massage therapy based on your needs and preferences.

No, you do not need a Viaro membership. You can choose to simply pay a low, per-session fee.

Personalized chiropractic care at Viaro can help the body better heal itself. Thorough evaluation and targeted hands-on manipulations can help you move more freely and with less pain.

Viaro’s doctor of chiropractic provides personalized care based on your needs.

No, you do not need a Viaro membership. You can choose to simply pay a low, per-session fee.

Viaro patients receive health education that fits their individual needs. Popular topics include:

• Smoking cessation
• Weight loss
• Specific conditions or diseases
• And more 

No, you do not need a Viaro membership.

If you’re in business in the La Crosse area, you’re a fit for a Viaro business healthcare solution. Viaro serves businesses of all sizes and types.

Viaro empowers ALL La Crosse-area businesses to offer their employees an exceptional health solution with cost transparency, and makes providing affordable health insurance easier than ever. 

Viaro solutions are customized to each individual business and its unique team, needs and budget, so businesses can expect to:

• Control costs/make healthcare costs more predictable
• Save money
• Improve benefits offerings
• Enhance employee recruiting and retainment
• See employees thrive
• Boost productivity and workplace culture

Absolutely. Our experts can help you pair a Viaro healthcare solution with your existing plan, including high deductible health plans.

Viaro supports whole-person healthcare for every member of your team with excellent primary care (traditional or direct primary care) and integrated wellness services, including:

• Behavioral health
• Physical therapy
• Massage
• Acupuncture
• Chiropractic care
• Fitness services
• Health education services
• Contract services

Not at all. And you’ll never have to manage your solution alone. Viaro partners with your business and offers answers and guidance at every step.

Contact our experts today.

Your team can be any size. Whether you employ a team of 5 or 50,000, Viaro primary care can help your employees feel and do their best.

DPC in business settings works well and easily:

• Your employees subscribe or you offer access to an affordable Viaro membership plan
• The affordable membership fee is paid monthly or annually by the you, your employees or a combination of the two
• Employees get access to unlimited visits and HUNDREDS of primary care services included in their membership

Viaro offers personalized behavioral health services including:

• Depression screenings
• Health-risk assessments
• Individual talk therapy sessions (virtual or in-person)
• Family psychotherapy sessions
• Other services based on individual needs

The ViaroFit fitness & wellness center makes exercise fulfilling and fun for your employees with:

• A beautiful, state-of-the-art facility with modern equipment
• Individualized fitness programs created and led by personal trainers
• Extended hours
• Answers and guidance always available
• Accessibility for people of all abilities
• Fitness classes
• Welcoming amenities

Therapeutics are alternative therapies that offer treatment to improve function, prevent disease, fight disease and alleviate pain.

ViaroTherapeutics include massage, physical therapy, chiropractic care and acupuncture.

Your employees can receive health education that fits their individual needs. Popular topics include:

• Smoking cessation
• Weight loss
• Specific conditions or diseases
• And more 

Contract services are on-site healthcare solutions that help your employees stay healthy and present. They save you time and money while boosting employee health and satisfaction. Popular contract services include:

• Onsite care, onsite clinics (health clinics, vaccination clinics, etc.)
• Classes (safety classes, nutrition classes, etc.)
• On-site health screenings
• Health-focused challenges (such as weight-loss or stop-smoking events with employee incentives)
• Other events with content customized to the needs of your business and team

Contact Viaro business healthcare solutions experts today.

All La Crosse-area individuals and businesses are eligible for Viaro membership.

Explore our individual plan prices.

Explore business plan prices.

Viaro is completely transparent with pricing. If you are a Direct Primary Care (DPC) member at Viaro, your care is covered by your monthly membership fee, and you will never get an itemized bill for covered services. For some patients, services performed outside of our clinic (such as specialty labs) will result in a separate bill. However, you will know the cost before receiving outside services.

No, but we are in network with many major health plans, including:

• Aetna
• Allegiance
• Anthem
• BlueCross BlueShield Federal Employee Program
• CHAMPVA
• First Health Network
• Forward Health
• HealthPartners
• Humana/Humana Choice
• Medica
• Multiplan
• Preferred One
• Railroad Medicare
• Surest (Bind)
• The Alliance
• Tricare East
• Tricare For Life
• Trilogy Health Networks
• Ucare Minnesota
• UMR
• United Healthcare
• VACCN Behavioral Health
• VACCN Primary Care
• Wisconsin Medicaid
• Wisconsin Medicare
• WPS Health Plan

Yes

Yes

If your membership is current, you’re covered for hundreds of included primary care services. Any Viaro services that are not included have a low per-service cost, which you can know about ahead of time.

You will need to submit a debit or credit card or bank account information upon joining Viaro. After you make your first payment, your monthly fee will be billed on the same day of each subsequent month.

Yes. Either party may provide the other party with 60 days advance written notice prior to the expiration of the agreement to dissolve the agreement. Patient is responsible to pay the fair market value of the service less any amount paid toward the membership during the period of time for which the fees are due.

We recommend you maintain traditional healthcare insurance to cover emergency care, surgeries, hospitalization and other specific services requiring care at other health systems.

Yes, Viaro providers are accepting new patients and appointments are available now.

In many cases, a Viaro provider can see you the same day you make an appointment.

While Viaro is not a true walk-in clinic, we are often able to accommodate walk-in visitors.

Making an appointment at Viaro is simple. Call 608-668-2111 or use our online appointment schedulers.

Call 608-668-2111 or submit our contact form.

Viaro providers are experts dedicated to getting and keeping you healthy. Every Viaro patient partners with their individual primary care provider to create a personalized care plan. This unique plan may also include care from physical therapists, personal trainers, mental health counselors, chiropractors, acupuncturists, massage therapists and other expert providers.

Contact us today for answers and assistance.